When referring to SEO keyword ranking one combines two very important aspects of Internet marketing: search engine optimization and page ranking. On the one hand, SEO, or search engine optimization is the art or the science of making a web site interesting and attractive to search engines, to put it in the simplest of terms. Otherwise, SEO refers to an extremely large range of tactics, strategies, tools and softwares that one can lose track of in the maze. As for the other concept, page ranking is the appreciation of the page value or importance, performed by the search engine on the basis of the optimization we’ve mentioned above.

The web site gets the SEO keyword ranking by the appreciation or the analysis of the keywords and relevant links operated by the search engine. However, the SEO keyword ranking is normally considered a rather poor indicator of the page performance, since its rates depend on a large sum of factors. The basis of the process at the end of which you receive a relevance index starts with the key-phrases an Internet user types in the search box of the engine. The search engine looks at content and thus it categorizes the web page to a certain domain, and afterwards relies on this bit of information to see how accurate your page is for a certain keyword search.

SEO keyword ranking or the page rank normally represents a Google form of perception for the credibility and the quality of a certain page. The ranking is reported in numbers from 0 to 10, and the above mentioned relevance becomes the only factor that separates two competitors with the same SEO keyword ranking. The page that has the most relevant content for the keyword typed in the search engine will be displayed first on the search engine result page. Therefore, content quality is strongly emphasized by web masters when working on the optimization of a site.

Although lots of theories have been formulated about the SEO keyword ranking analytical mode performed by Google, a unanimous opinion prevails: links make the difference. Thus, the more the links, the higher the SEO keyword ranking. Rank value comes from credible sites that link to your page; thus, the site will get more points with quality credible web pages that display your link than with less serious ones. If you have a link on a site ranked 10, it will value more than a link from a page ranked 4.

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